Event Content Production in Brussels — Cointreau at Couleur Café
Studio Tom handled event content production in Brussels for Cointreau Benelux at Couleur Café. The festival takes over Parc d’Osseghem, on the Heysel plateau, across a weekend each summer. Our team covered the brand’s activation in photo and video, from set-up to closing night.
A cocktail brand inside a music festival
Couleur Café draws a young, style-conscious crowd to Brussels every year. For a spirits brand, that makes it prime territory. However, it also makes it crowded — dozens of brands compete for the same attention.
So the content had one job. It had to make the Cointreau space look like the place worth queuing for.
We shot the bar itself, the serves, the staff at work, and the crowd around it. In addition, we captured the details that carry the brand: glassware, garnish, the orange signature running through the build.
What event content production in Brussels actually requires
Festival conditions are unforgiving. Parc d’Osseghem is an open park site, so the light shifts from harsh afternoon sun to coloured stage wash within hours. Meanwhile, the space is never empty and never still. And video and photography compete for the same moments unless one team runs both.
Therefore we worked in passes across the day. Clean product and space shots early, before the crowd built. Then energy, motion and atmosphere once the bar filled up.
As a result, Cointreau received two distinct sets across both formats. One polished enough for brand and trade use. One raw enough to feel native on social.
Content built for the feed
Above all, an activation exists to be seen beyond the people standing in front of it. Our delivery was formatted for that from the start — vertical video for Stories and Reels, stills cropped for grid and paid social.
That’s how a weekend bar becomes a season of content.
Festival and event coverage with attitude
From festival activations to anniversary galas and store openings, Studio Tom works with drinks, hospitality and lifestyle brands across Belgium and Europe. Because of that, photography, video and social media management stay under one roof. One team, end to end.
Activating at a festival this season ?
